REPOSITORY ITEM
Repositori Kemendikdasmen
Kembali

Creativity and Opportunity on Traditional Food Products: Business quality in competitive environment

fatkhurahman, fatkhurahman; hadiyati, hadiyati; Suroto, Bambang

Traditional food products have become an icon of a region. The uniqueness of the
food product being offered to the visitors will give some uniqueness values and will
consequently influence the business development of a region. This survey study was
conducted among 247 entrepreneurs producing the traditional food products by distributing
questionnaires employing proportional random sampling. The data was analyzed using SEM
analysis via WarpPLS program. Based on the result of the study, it was found out that the
entrepreneurship creativity in manufacturing new products significantly influenced the
excellence of Riau traditional food products either directly or indirectly. In addition, this was
also determined by the quality of the business operation. Besides, the local entrepreneurs’
ability in seeing opportunities significantly influenced the excellence of the food products
either directly or indirectly.
Detail Information
Tahun
2021
Bahasa
en
Last Updated
2022-12-08T02:47:58Z
Subjects / Keywords
Akses Dokumen
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Konten ini bersumber dari Repositori Institusi Kemendikdasmen.

Hak cipta dimiliki oleh institusi pencipta karya. Dilisensikan di bawah Creative Commons Attribution-NonCommercial 4.0 International (CC BY-NC 4.0).

Metadata di-harvest melalui protokol OAI-PMH sesuai SK Sekjen Kemendikbudristek No. 18/M/2022.